I partnered with AKQA to help bring the Nike × LEGO × Kids Foot Locker collaboration to life across North America. Launching in October 2025 and running through December, the program brought together sport, play and product through a retail experience designed to feel as fun and unexpected as the partnership itself.

I led the experience from early concept and design through production and installation, working across global teams, time zones and a wide range of stakeholders to bring it all together. The program evolved across three product drops, with each chapter introducing new storytelling while building on a consistent design system. An interactive court anchored the experience, complete with custom LEGO-built backboards, digital gameplay that let kids create their own rules, and immersive footwear and apparel moments throughout.

My role was equal parts creative and collaborative, keeping the experience cohesive while navigating the realities of a complex partnership and making sure the original idea carried through to the final build. I also traveled to Chicago to oversee the launch and capture the finished experience through photography and film.