Nike x LEGO x Kids Footlocker
I partnered with AKQA to concept, design, and oversee execution of a North America Nike × LEGO × KFL retail design program launched in October 2025. The experience featured an interactive court, custom LEGO-built backboards, a digital rule-making gameplay installation, and immersive product storytelling across footwear and apparel. I also captured photo and film documentation of the project on location in Chicago.
GAME. SET. PLAY.
The program unfolded across three unique product drops over three months, each with distinct storytelling and design elements. I collaborated closely with fabrication and production teams to ensure seamless execution from concept through installation. My role spanned early ideation to on-site oversight, blending retail innovation, interactive experience design, and brand storytelling. A case study is currently in development to capture the full scope and impact of the work.
