Created in partnership with AKQA and ILOVEDUST, The Room reimagined Kylian Mbappé’s childhood bedroom as an immersive, AI-driven experience for the launch of Nike’s Mercurial boots. Featuring a digital wall, interactive storytelling, and AI-generated influencer likenesses, the installation celebrated Mbappé’s rise and inspired the next generation of players.

My role: crafting visuals for the digital wall, interactive experiences, key art, and AI-driven assets..