For the NCAA Final Four in Indianapolis, Reese’s wanted to create something fans could actually step into and experience. In just one month, we took a brand that typically lives on the shelf and brought it to life as a 30' x 20' environment built around the energy and excitement of March Madness.

I led the environmental design from concept through execution, bringing together the architecture, graphics, messaging, uniforms and interactive moments into one cohesive experience. I also traveled to Indianapolis for Reese’s Final Four Friday to see the work come to life and photograph the event.

The result was a bold, playful space that invited fans in and gave them plenty to explore. From oversized product moments to an interactive bracket wall, the experience gave Reese’s a physical presence that felt unmistakably like the brand while becoming part of the Final Four atmosphere.


Agency Partner: Publicis Sports & Entertainment

Production Partner: Evolve Companies