Starbucks
I worked with the Doner Agency and Anomaly on the "Back to Starbucks" campaign, a brand direction aimed at returning to Starbucks’ authentic roots. This included emphasizing heritage elements like handwritten notes and the iconic green color. Together, we defined key design pillars—craft, crave, connect—and developed a campaign for their latest spring drinks, such as matchas, lavender lattes, and more, celebrating both tradition and innovation in the Starbucks experience.
Back to Starbucks