Our brief was to introduce Nike Football’s latest winter apparel line in a way that could evoke the ethos of their ‘Winning Starts Here’ campaign while communicating the benefits of the products. The day after the Superbowl we took over Nike New York with an immersive digital experience inspired by the warmth and technical elements of their hyperwarmth tights. Overall fixture design and elements include motion design direction, retail layout and gear-up walls.