WHAT FEET DREAM ABOUT

Working with Nike Running, Nemo Design, and Swanson Studios, I led the design and art direction for the global product campaign, built around the idea “What Feet Dream About.” The hero visual brought that idea to life with the Vomero exploding through a pillow—a simple, surreal expression of comfort, cushioning, and performance.

BUILDING THE CAMPAIGN WORLD

From there, we developed a broader visual system, including exploded-shoe photography across multiple colorways that highlighted the technology and construction behind the product. My role spanned art direction, design, photography, retouching, campaign language, and retail design direction.

SCALING GLOBALLY

The work culminated in the final Creative Visual Center (VC), bringing together the campaign system, asset library, messaging, and retail guidance into a cohesive toolkit designed to scale across global retail, digital, e-commerce, social, and Nike-owned channels.