The #RE2PECT campaign paid homage to Jeter, a key Jordan athlete, and his legendary career. The brand activation was held at Champs Sports in Chicago and featured marquee speakers and community champions who embody the #RE2PECT spirit. Working with the team at Hovercraft Studios, I developed a visual language to be leveraged across all activation touch-points and provided design direction to our team of fabricators on the ground in Chicago.