Serving as fractional Head of Design, I led the creative development of the Cadbury campaign from the initial pitch, partnering closely with Saatchi’s C-suite and executive leadership to shape both the strategic and creative response. This included helping build a comprehensive RFP submission and Creative Response, while establishing the visual point of view that brought the platform to life.

Across the pitch, I supported teams at every level, developing and refining creative territories, scripts, key visuals, design systems, social concepts, activations, and presentation storytelling. As a key contributor to the winning pitch and sold campaign, the work ultimately translated into a beautifully executed commercial and a broader ecosystem of creative, social, and activation work carried forward by Saatchi’s in-house team.

Agency Partner: Saatchi & Saatchi New York

Production: RSA Films

Director: Tom Dream