As Design Director on the ASICS account at Saatchi & Saatchi, I led a team of five, alongside freelance talent and Publicis partner agencies including Razorfish and Edelman, to help shape and roll out a new global brand platform, visual identity, and go-to-market strategy.

Working closely with ASICS’ global team, we developed annual master briefs and the branding and creative direction for global GTM summits, establishing the messaging, tone of voice, and visual systems that guided work across markets.

Over two years, the role took us from Japan to Canada and Argentina, developing dozens of global brand and product campaigns and overseeing photo and film productions, digital and social content, print, retail, and experiential activations.